Olay – Tumblr

Agency: BBDO / Organic

Creative Director: Pete Barry

Creative Director: Marney Kerr

Art Director: Kelsey Liss

Sr. Copywriter: Sasha Muradali


Just like a glossy magazine … 


Online and editorial experience for Olay master brand and its Fresh Effects line:

  • Art Direction
  • Copywriting
  • Community Management


Tell Us Your #BestBeautiful


Managed social partnerships with:

  • OWN: Oprah’s Live The Life You Want 2014 Tour
  • Katie Holmes
  • Various magazines (Teen Vogue, Redbook, etc.)
  • Conceptualized and initiated storytelling campaigns:
    • #BestBeautiful of the Month
    • “Moments” (finals, autumn, winter skin, photography, etc.)
    • Beauty Zodiacs


Sample Art and Copy:


  • Turn Up The Heat
    • “Cozy up with someone special tonight. Not only is firelight romantic, but it flatters all skin tones. Combine that with the power of Regenerist Micro-Sculpting Cream—able to boost hydration and brightness in just one day—and it will be hard not to get close to you.”

  •  #BestBeautiful
    • “Beauty is so much more than skin deep, it’s heart and soul deep. Watch Katie be her #BestBeautiful in our latest video.”

  • Holiday
    • “Happy Hot Chocolate Day!”
      • “Toast to National Hot Coco Day with a Glen Cocoa, just for you! And none for Gretchen Weeners. Bye.

Sample Art:












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