Agency: BBDO / Organic
Creative Director: Pete Barry
Creative Director: Marney Kerr
Art Director: Kelsey Liss
Sr. Copywriter: Sasha Muradali
Just like a glossy magazine …
Online and editorial experience for Olay master brand and its Fresh Effects line:
- Art Direction
- Copywriting
- Community Management
Tell Us Your #BestBeautiful
Managed social partnerships with:
- OWN: Oprah’s Live The Life You Want 2014 Tour
- Katie Holmes
- Various magazines (Teen Vogue, Redbook, etc.)
- Conceptualized and initiated storytelling campaigns:
- #BestBeautiful of the Month
- “Moments” (finals, autumn, winter skin, photography, etc.)
- Beauty Zodiacs
Sample Art and Copy:
- Turn Up The Heat
- “Cozy up with someone special tonight. Not only is firelight romantic, but it flatters all skin tones. Combine that with the power of Regenerist Micro-Sculpting Cream—able to boost hydration and brightness in just one day—and it will be hard not to get close to you.”
- #BestBeautiful
- “Beauty is so much more than skin deep, it’s heart and soul deep. Watch Katie be her #BestBeautiful in our latest video.”
- Holiday
- “Happy Hot Chocolate Day!”
- “Toast to National Hot Coco Day with a Glen Cocoa, just for you! And none for Gretchen Weeners. Bye.“
- “Toast to National Hot Coco Day with a Glen Cocoa, just for you! And none for Gretchen Weeners. Bye.“
- “Happy Hot Chocolate Day!”
Sample Art: