Olay – Tumblr

Agency: BBDO / Organic

Creative Director: Pete Barry

Creative Director: Marney Kerr

Art Director: Kelsey Liss

Sr. Copywriter: Sasha Muradali

 

Just like a glossy magazine … 

 

Online and editorial experience for Olay master brand and its Fresh Effects line:

• Art Direction
• Copywriting
• Community Management

 

Tell Us Your #BestBeautiful

 

Managed social partnerships with:

• OWN: Oprah’s Live The Life You Want 2014 Tour
• Katie Holmes
• Various magazines (Teen Vogue, Redbook, etc.)
• Conceptualized and initiated storytelling campaigns:
  • #BestBeautiful of the Month
  • “Moments” (finals, autumn, winter skin, photography, etc.)
  • Beauty Zodiacs

 

Sample Art and Copy:

 

• Turn Up The Heat
  • “Cozy up with someone special tonight. Not only is firelight romantic, but it flatters all skin tones. Combine that with the power of Regenerist Micro-Sculpting Cream—able to boost hydration and brightness in just one day—and it will be hard not to get close to you.”

•  #BestBeautiful
  • “Beauty is so much more than skin deep, it’s heart and soul deep. Watch Katie be her #BestBeautiful in our latest video.”

• Holiday
  • “Happy Hot Chocolate Day!”
    • “Toast to National Hot Coco Day with a Glen Cocoa, just for you! And none for Gretchen Weeners. Bye.“
      

Sample Art: