Agency: Burson-Marsteller
Client Lead: Richard Powell, COO
Crisis Communications Lead: Janeen Lawlor
Media Relations Lead: Ronna Waldman
Digital PR Lead: Sasha Muradali
Mikhailov & Partners Lead: Ellen Pinchuk
Worked hand-in-hand with Prokhorov’s Russian agency, and Burson-Marsteller sister agency, Mikhailov & Partners in the acquisition of the New Jersey Nets. From primilinary talks to full-execution during purchase and NBA press tour was a part of the team that handled:
- Media and logistics (press tours)
- Crisis communications
- Barclays Center for Forest City Enterprises and Bruce Ratner
- Atlantic Yards controversy
- June Ambrose controversy
- Barclays Center for Forest City Enterprises and Bruce Ratner
- B2B digital sweeping and social media management
- Breakfast with Mayor Michael Bloomberg, and Jay-Z
- Brokering of three press exclusives*
- Huffington Post. May 21, 2010
- Brooklyn Ink. May 20, 2010
- New York Magazine. May 30, 2010
- Huffington Post. May 21, 2010
(*) As I was the digital lead on this business, I was instrumental in brokering the pieces for Brooklyn Ink and the Huffington Post, also handling our teatime press event.
