Brand Voice and Tone, the MAGNUM Girl etc.
- Conceptualized the entire re-branding of the “MAGNUM It Girl” across all social media channels (Facebook, Twitter, Tumblr, Instagram, Foursquare):
- Art Direction
- Brand Voice
- Including all copywriting
- Response Documents (community management & crisis communications)
- Editorial Calendars
- Community Management
- Managed all US digital properties as aspects for the national launch of the MAGNUM Ice Cream GOLD?! Bar
Before and After Example
of Content Re-crafting
Social Content and Storytelling
- Conceptualized and initiated internal campaigns for external storytelling:
- Shades of MAGNUM
- Scenery, happenstance, drink, beauty and fashion that each ato one of the varieties of MAGNUM Ice Cream (white, milk, dark, GOLD?!, almond, etc.)
- Fashion & Beauty
- Polyvore-esque and other types of Instagram-looking snapshots of a “day in the life of…”
- Lifestyle: See the world through the eyes of the “MAGNUM Girl
- MAGNUM Etiquette
Events
- Handled digital aspects of partnerships and integrated/experiential marketing
- Rent The Runway
- Daily Candy
- TriBeCa Film Festival
- Bryant Park Summer Pop-Ups
- Cannes Film Festival
- New York Fashion Week
- Influencers
- Ghost-writing for social media content and handled contractual reviews
- Peace Love Shea, Karla’s Closet, Sea of Shoes
- Celebrity partnerships with Starworks Group and Burns Entertainment
- Ghost-writing for social media content and handled contractual reviews
- Zac Posen, Carolina Correa, Joe Manganiello
