Magnum Ice Cream


Brand Voice and Tone, the MAGNUM Girl etc.

  • Conceptualized the entire re-branding of the “MAGNUM It Girl” across all social media channels (Facebook, Twitter, Tumblr, Instagram, Foursquare):
    • Art Direction
    • Brand Voice
      • Including all copywriting
    • Response Documents (community management & crisis communications)
    • Editorial Calendars
    • Community Management
  • Managed all US digital properties as aspects for the national launch of the MAGNUM Ice Cream GOLD?! Bar



Before and After Example
of Content Re-crafting




Social Content and Storytelling

  • Conceptualized and initiated internal campaigns for external storytelling:
    • Shades of MAGNUM
    • Scenery, happenstance, drink, beauty and fashion that each ato one of the varieties of MAGNUM Ice Cream (white, milk, dark, GOLD?!, almond, etc.)
    • Fashion & Beauty
    • Polyvore-esque and other types of Instagram-looking snapshots of a “day in the life of…”
    • Lifestyle: See the world through the eyes of the “MAGNUM Girl
    • MAGNUM Etiquette



  • Handled digital aspects of partnerships and integrated/experiential marketing
    • Rent The Runway
    • Daily Candy
    • TriBeCa Film Festival
    • Bryant Park Summer Pop-Ups
    • Cannes Film Festival
    • New York Fashion Week
    • Influencers
    • Ghost-writing for social media content and handled contractual reviews
      • Peace Love Shea, Karla’s Closet, Sea of Shoes
    • Celebrity partnerships with Starworks Group and Burns Entertainment
    • Ghost-writing for social media content and handled contractual reviews
      • Zac Posen, Carolina Correa, Joe Manganiello




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