Agency: CAKE Group US / HAVAS Sports + Entertainment

Alpargatas Client Lead: Jim Anstey, VP of Marketing

Alpargatas Marketing Manager: Christine Su

Social Media Account Manager: Sasha Muradali

 

Overview

Created and produced content around not only social media, but experiential activations and partnerships.  The projects I worked directly on were:

• Assouline Publishing, Brazilian Style coffee book
• Art Basel
  • Finók for Havaianas
• Rock In Rio
• Missoni for Havaianas
• Grand Opening of the Havaianas Boutique at Bloomingdale’s on 59th Street
  • Penn Badgley X Havaianas
• Closed-Toe Collection footwear launch
• Cosmopolitan’s 50 Hottest Bachelors in the US
• Hosted multiple giveaways via Twitter and helped get Havaianas to over 6 million fans on Facebook

 

 

Special Projects To Note

Finók + Art Basel

Art Basel, Miami + Partnership with Bing!

• Brazilian street artist Finók created custom art work for the Bing! House
• Hosted giveaways across social media for custom sandals made on the spot by Finók as well as items from the Brazilian Street Art Graffiti collection sold exclusively online

Sunsets Competition

We know not everyone can join us in Brasil to watch the sunset. But, show us yours from wherever you are for your chance to win a one-year’s supply of Havaianas.

• Garnered over 12,000 entries
• Judged in partnership with Styleite
• 20 winners across four-weeks