- Created online campaigns to drive traffic to urban luggage, New York-based and inspired brand.
- Led the content creation of two online campaigns – Gravity (#sologravity) and Rootless (#berootless)
- Created #BeRootless, a Jack Kerouac (#wwjkd), wanderlust-inspired theme centered around contemporary “Brooklyn lifestyle.”
- Executed all the re-touching of imagery, art direction and copywriting. … in other words, I’m a one-woman show!
Gravity Campaign
Photography: SOLO New York
Design: Sasha Muradali
Copywriting: Sasha Muradali
Rootless Campaign
Photography: SOLO New York
Design: Sasha Muradali
Copywriting: Sasha Muradali
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