• Created online campaigns to drive traffic to urban luggage, New York-based and inspired brand.
• Led the content creation of two online campaigns – Gravity (#sologravity) and Rootless (#berootless)
• Created #BeRootless, a Jack Kerouac (#wwjkd), wanderlust-inspired theme centered around contemporary “Brooklyn lifestyle.”
• Executed all the re-touching of imagery, art direction and copywriting.  … in other words, I’m a one-woman show!

Gravity Campaign

Photography: SOLO New York

Design: Sasha Muradali

Copywriting: Sasha Muradali

Rootless Campaign

Photography: SOLO New York

Design: Sasha Muradali

Copywriting: Sasha Muradali

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