Agency: Bella PR
Creative Director/Art Director: Sasha Muradali
Copywriter: Sasha Muradali
- German adult toys brand in the US
- Brand struggled with building engagement and an audience on their US social media platforms.
- Tasked with creating a consistent brand voice and tone, plus identifiable visuals.
- Brand voice and tone needed to be tasteful, sassy and witty, without being vulgar or obscene. While, also staying true to the product category.
- Art direction is a mixture of animated .gifs and tiles with ‘sayings’ and/or witty stream of consciousness
- .gifs accompanied by complimentary copy
- Used the brands core colors uniformed into rose pink, black and white/space gray and purple to transition for overall look and feel:
- From July 1 – August 31
- Took the brand from 126 followers on Instagram to 322
- Took the brand from 7-15 likes per photographer to 60+
- This was all purely organic, no paid social and no public relations presence
- The Content Calendar is from July 2018 – September 2018
- Full mock-up below:
(Fully animated Google Slides here.)
Images With Accompanying Copy:
- “Beast Mode. ?”
- “You’re different than all the others, that’s sexy AF ?”
- “Friday is my second favorite F-word. ?”
- “BOSS: Built On SELF Success. #getigirl ??”
- “➗ Math was always my best subject in school ?”
- “Dating your ex again is like buying your clothes back from Goodwill.
There is a reason you parted ways.
#boybye ??”
- “Girls have magical powers. They can get wet without water, and make boneless things hard. ?
#bossbabe #despacito”
- “Dear Monday, let’s break-up. I’m seeing Tuesday and dreaming about Friday.
Sincerely, It’s Me Not You.
? xo xo”
Content Calendar Frames:
