Hillshire Snacking

Agency: Young & Rubicam and VML

Art Director: Matt Olson

Copywriter: Sasha Muradali

  • Long-form, short-form and social media copywriting for new branch of Hillshire portfolio.
  • Creative conceptualization for Small Plates and Grilled Chicken Bites SKUs:
  • Brand voice: “Tina Fey”
    • Sassy and active, older Gen-Y, female-skewed
  • “Welcome to a new level of snacking with eight varieties of chef-curated snacks in unique flavor combinations. With real ingredients, interesting pairings and packaged to be enjoyed on the go, this is inspired snacking. A snack above.”

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