Agency: Young & Rubicam and VML
Art Director: Matt Olson
Copywriter: Sasha Muradali
- Long-form, short-form and social media copywriting for new branch of Hillshire portfolio.
- Creative conceptualization for Small Plates and Grilled Chicken Bites SKUs:
- Brand voice: “Tina Fey”
- Sassy and active, older Gen-Y, female-skewed
- “Welcome to a new level of snacking with eight varieties of chef-curated snacks in unique flavor combinations. With real ingredients, interesting pairings and packaged to be enjoyed on the go, this is inspired snacking. A snack above.”
