{ADbitious} Ogilvy Brasil Channels a little “Woman on Top”

** Disclosure: Sasha Muradali works for a WPP-held company. ***

When “Woman on Top” meets “Acelera Aê” you end up with a festive, foody advert for Arisco.

Just in time for the Carnaval season, thanks to the creatives at Ogilvy Brasil with a little celebrity help from Ivete Sangalo, it’s a bit fun and fantastic with the print images having us sing “Refrão“(3:15) to ourselves.

You may remember the romantic-comedy, released in 2000, starring Penélope Cruz and Murilo Benício (ah Lucas/Leo/Diogo, O Clone, we dieeee! [El Clon if you watched on Telemundo]) set [Read more...]

Ivete Sangalo + YouTube + Carnaval = #ytcarnaval

Every year millions of people across the world participate in Carnival.

Technically, a festive season [Read more...]

Jane Austen’s FIGHT CLUB: We Were No Longer ‘Good Society’ [VIDEO]

In recent years, there has been a trend online and offline to make parodies of well-known entities. The idea has been to take the very best, the very worst, and the very ridiculous out of them, turning the new creations into hybrids built on well-intentioned humor.

From Harry Potter‘s Puppet Pals and “The Mysterious Ticking Noise” (over 83 million views), to Massively multiplayer online role-playing game (MMORPG) mockery-extrordinary “The Guild” (over 40 million views combined), to Pride and Prejudice and ZOMBIES –

What?

Yes, zombies. It takes the original work by Jane Austen and [Read more...]

Gen-Y & the Social Media Revolution

UPDATE: July 13, 2010
With the 2010 version of the Social Media Revolution video

***

From a Gen-Y, to the non-Millennial population I present you with:-

The Social Media Revolution

You’ve met them, I have too, and they are social media skeptics.

They are the people who think it’s a fad that a bunch of Gen-Y came up with to mindlessly control the rest of the population feeding into their lustful demands of the “right now.”

It’s funny though isn’t it that 250 million people are on Facebook and at least 120 million of them [Read more...]

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