Magnum Ice Cream debuts in the US with Rachel Bilson & Karl Lagerfeld On Board

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Original Magnum Girl

by Maria Lago, guest blogger

Growing up in Spain I have been no stranger to Magnum Ice Cream.

It’s a favorite among a lot of classics in Europe and the one ice cream brand that always had an intense marketing presence internationally.

As a kid, I never realized, but as I got older I noticed the Magnum Ice Cream posters at the airports, pubs, malls and such were actually pretty racy and depicted quite a sexiness about them.

Even though it’s only ice cream, the campaigns have always been very sexual.

I suppose internationally that isn’t a problem [Read more…]