For the past few weeks I’ve been watching an atypical type of public relations crisis unravel — that of Skittles.
Skittles, you know, the taste the rainbow, fruity, sugary hard candy you chomped on endlessly until you hit university and gained the Freshmen 15.
Yes, that Skittles.
Why, you say?
Because of Trayvon Martin: the 17-year old teen who was carrying only a packet of Skittles and a drink when he was shot and killed on February 26, 2012 in Sanford, Florida by George Zimmerman.