Home Archives for WPP

LatAm Digital: The Rise and Fall of Public Relations in Brazil

0

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more...]

April 21, 2011

{ADbitious} Ogilvy Brasil Channels a little “Woman on Top”

2

** Disclosure: Sasha Muradali works for a WPP-held company. ***

When “Woman on Top” meets “Acelera Aê” you end up with a festive, foody advert for Arisco.

Just in time for the Carnaval season, thanks to the creatives at Ogilvy Brasil with a little celebrity help from Ivete Sangalo, it’s a bit fun and fantastic with the print images having us sing “Refrão“(3:15) to ourselves.

You may remember the romantic-comedy, released in 2000, starring Penélope Cruz and Murilo Benício (ah Lucas/Leo/Diogo, O Clone, we dieeee! [El Clon if you watched on Telemundo]) set [Read more...]

March 2, 2011

Hidden Impact of Display Advertising: Starwood Hotels

3

[**Disclosure: Sasha H. Muradali is employed by a WPP-owned company.**]

A recent 2010 study by Dynamic Logic (part of WPP) explored the impact of display advertising on brand perceptions and search intent for Starwood Hotels and Resorts Worldwide, Inc.  properties in Hong Kong, China, Japan, Singapore and Australia.

The in-depth study found that display adverts have different impacts on target audiences during the different phases of the brand-consumer relationship.

More importantly, the study brought out information, that while applicable to the Asia-Pacific region, should be highly considered in western markets as well.

It showed that messaging tactics should be [Read more...]

Related Posts Plugin for WordPress, Blogger...

February 10, 2011