Home Archives for World cup 2010

{iStyle} World Cup WAGs

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Image via Daily Mail

By: Louise Whitehill, guest blogger

WAG: an acronym used particularly by the British tabloid press to describe the wives and girlfriends of high-profile football players. (Wikipedia)

Image via Metro

Baden Baden 2006 World Cup  and the England WAGs went wild, the mind reels in Wonderland smoke in remembrance.

Let loose in Germany, the fashionista goddesses prowled the town in search of fun and games to occupy their copious amounts of free time. The press lapped up their every outfit, argument and night on the town. And when England exited the tournament in the quarterfinals, the WAG parade was officially BLAMED.

Fast forward to 2010 and this time it’s a whole lot more salubrious: the WAGs are banned from South Africa. [Read more...]

June 25, 2010

The Not So Dead Twitter Hashtag

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… ‘til death do us part – or until crowd-sourcing says otherwise.

Hashtags on Twitter represent keywords, topics and conversations that people interested in that subject can easily find through search.

Often a hashtag has a limited lifespan online for a variety of reasons: it’s not common enough, no one can decipher what it really means or people just don’t know it exists.

But sometimes, when you think a hashtag has died or served its purpose, it comes back.

For example, before the [Read more...]

June 24, 2010

{ADbitious} ESPN and the AMAZING World Cup Murals

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Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

June 23, 2010

Cristiano Ronaldo Talked About Facebook On YouTube, Didn’t Mention His Twitter

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June 15, 2010 was a magic day because Cristiano Ronaldo leveraged the fact that his team, Portugal, was playing their opening World Cup 2010 match in South Africa by releasing  a video on YouTube telling his fans he’s on Facebook.

However, he neglected to mention that he was also on Twitter and opened a brand new account that day too. That wasn’t too bright on the public relations side — they should have told him to mention it in his script.

He’s just one of the many sport personalities trying to leverage [Read more...]

June 16, 2010

DIGITAL GUIDE: FIFA World Cup South Africa 2010

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(**This post will be periodically
updated when new information
presents itself, so please keep
checking back**)

It’s that time again, the biggest sporting engagement on the planet is taking off June 11, 2010 and the Little Pink Book has got you covered. Check out the links below for easiest ways to stay connected to the FIFA World Cup South Africa 2010 online, via mobile and in person too! [Read more...]

June 10, 2010

{ADbitious} FIFA World Cup South Africa 2010: Coca-Cola and K’naan v Akon and Pepsi #wc2010

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I love World Cup season! I do, I do, I do!

Originally recorded in 2009, it was later covered by the Young Artists for Haiti after the earthquake earlier this year, “Wavin’ Flag” is Coca-Cola’s promotional anthem for the 2010 FIFA World Cup. It’s been rerecorded under the name “Wavin’ Flag (The Celebration Mix).” And yes, gamers it WILL be on the EA Games version of the World Cup.

This version was [Read more...]

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May 12, 2010