MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag

A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.

I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.

“What? Why?” – I wanted to know.

“Because,” he told me, “we like ‘Wavin’ Flag.’”

It’s the anthem about ‘celebrating life‘ he had said; a people song.

Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.

Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]

{ADbitious} Top ADs of the 2000s

ADweekMedia has put together their voting booth for the awards in advertising for the decade. Crazy, isn’t it? 2010 is almost upon us.

Below is a list and the adverts for their top choices in commercial advertising.

Is there anyone you think that is missing? I’ve already voted and I’ll tell you which advert really stood out to me above the rest in my personal opinion:- The Dove “Evolution” advert by Ogilvy & Mather.

Why?

Because I think, that this was something that needed to be said. I even blogged about it back in August 2009. So while, I’ve always had a soft spot for the Guinness campaigns (the surfer and the water horses — my favorite ever) as well as the “Keep Walking” campaign from Johnnie Walker and Smirnoff’s “Tea Partay” cracked me up for days I chose based on a personal thing.

Even so, Budweiser (frogs) and Cadbury (gorilla – wow) made me smile, Will.IAm’s “Yes We Can” for Obama gave me chills, Levi’s (dramatic classical music with jeans, love it!) and Geico (cavemen and Martin the Gecko) were awesome, but Dove’s “Evolution” was the top for me.

This is the official list below [Read more...]

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