Home Archives for Wieden + Kennedy

{ADbitious} The Future Has Been Written, Just Not By Nike

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Nike - The Future Has Been Written

Prior to the 2010 FIFA World Cup in South Africa, sporting goods giant Nike, released a string of advertisements centered around something they called “Write the Future.”

It was more like Write the Fail, because it fell short, in more ways than one, regardless of its exceptional filming, A-List cast of footballers and truly inspirational message.

With the release of  “The Future Has Been Written,” two weeks after the 2010 World Cup Final that Spain won against the Netherlands, it seems like the brand is trying to reestablish itself – except it’s quite hypocritical. [Read more...]

July 21, 2010

{ADbitious} ESPN and the AMAZING World Cup Murals

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Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

June 23, 2010

{ADbitious} Nike AD ‘Write the Future’ – Is it Rubbish?

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It’s just before South Africa 2010 when the world turns their attention to the Dark Continent for the ultimate show down in football (soccer), the World Cup, and Nike released a new advert loaded with sportebrity action. [Read more...]

May 25, 2010

{ADbitious} Top ADs of the 2000s

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ADweekMedia has put together their voting booth for the awards in advertising for the decade. Crazy, isn’t it? 2010 is almost upon us.

Below is a list and the adverts for their top choices in commercial advertising.

Is there anyone you think that is missing? I’ve already voted and I’ll tell you which advert really stood out to me above the rest in my personal opinion:- The Dove “Evolution” advert by Ogilvy & Mather.

Why?

Because I think, that this was something that needed to be said. I even blogged about it back in August 2009. So while, I’ve always had a soft spot for the Guinness campaigns (the surfer and the water horses — my favorite ever) as well as the “Keep Walking” campaign from Johnnie Walker and Smirnoff’s “Tea Partay” cracked me up for days I chose based on a personal thing.

Even so, Budweiser (frogs) and Cadbury (gorilla – wow) made me smile, Will.IAm’s “Yes We Can” for Obama gave me chills, Levi’s (dramatic classical music with jeans, love it!) and Geico (cavemen and Martin the Gecko) were awesome, but Dove’s “Evolution” was the top for me.

This is the official list below [Read more...]

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November 17, 2009