MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag

A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.

I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.

“What? Why?” – I wanted to know.

“Because,” he told me, “we like ‘Wavin’ Flag.’”

It’s the anthem about ‘celebrating life‘ he had said; a people song.

Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.

Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]

Scoregasm! España’s Dancing Pepe, Drinks, David Villa and St. Iker Post-World Cup

St. Iker

I know, I know, I’ve been in World Cup mode for a month, but now it’s over :(

And you Pink Book readers are either really excited about this post, or thanking Zeus, Poseidon and Hades that this is my last one for awhile – at least until Euro 2012 and Brasil 2014.

But aren’t they just the cutest?

St. Iker, Sergio Ramos, Arebeloa, Albiol and Xabi Alonso [Read more...]

{iStyle} WATCH: Shakira Shakes It To ‘Waka Waka’ In Cavalli at the World Cup 2010

He did it once and he did it again: Roberto Cavalli dressed Colombia songstress Shakira for both of the World Cup South Africa 2010′s Opening and Closing  ceremonies.

Initially, she was clad [Read more...]

{ADbitious} ESPN and the AMAZING World Cup Murals

Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

#MusicMonday World Cup 2010 Celebration Concert

Copyright © 2010 Sasha H. Muradali. All Rights Reserved.

Photo by Michelly Rall - Getty Images for Live Earth Events

Did you miss the FIFA World Cup Kick-off Celebration Concert at the Orlando Stadium on June 10, 2010 in Johannesburg, South Africa? Then you missed a great show. But no worries, you can check out the entire concert here.

In the meantime, check out [Read more...]

DIGITAL GUIDE: FIFA World Cup South Africa 2010

(**This post will be periodically
updated when new information
presents itself, so please keep
checking back**
)

It’s that time again, the biggest sporting engagement on the planet is taking off June 11, 2010 and the Little Pink Book has got you covered. Check out the links below for easiest ways to stay connected to the FIFA World Cup South Africa 2010 online, via mobile and in person too! [Read more...]

LISTEN: World Cup 2010 Theme Song “Waka Waka” by Shakira

Shakira featuring FreshlyGround singing “Waka Waka (This Time for Africa),” the official theme for the 2010 World Cup in South Africa is on the [Read more...]

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