image via AdAge
By: Lindsay McHugh, guest blogger
What do Sex and the City and Kotex have in common?
Emmy-winning and Oscar-nomiatedÂ fashion designer, Patricia Field.
Kotex has been through a bit of rebranding in the past year after survey results found that women were tired of the institutional experience of pads.
Ditching the stereotypical white and sterile productÂ packaging, KotexÂ optedÂ in favor ofÂ more bold colors and sleek black casing.
The new packagingÂ hasÂ separated Kotex from the competition, and their latest contest is set to do the same.