Don’t Forget To K.I.T.! … BFFs?

City LightsImage via weheartit.com

By: Alexandra Campuzano, guest blogger

For the past few months I’ve been adjusting to life in a new city.

Anyone who has made a change from a city they consider home to a city that is virtually the opposite of home will understand the transition is tougher than anyone might have warned you about.

Prior to the big move, friends who had made similar transitions tossed bouquets of advice my way.

“Don’t forget to keep a weekly and monthly budget”, “Make sure your place has a night guard”, “Have a few months of rent and utilities in your savings account, you know, just in case”,”Don’t be afraid to live off Cup-o-noodle—it’s a perfectly decent meal.” [Read more…]

Technology and Apps: To Trust, That is the Question!

By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

Image via weheartit.com

So I asked her if she was Googling her banks number on her phone. [Read more…]

New Social Media Fragrance – Making Geeks Irresistible?

One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more…]

LatAm Digital: The Rise and Fall of Public Relations in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more…]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

Photobucket

Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more…]

Meet The @BronxZoosCobra: The Overnight Social Media Sssensation

Courtesy of BronxZooTees.com

By: Amanda Montgomery, guest blogger

I’ll say it loud and proud… I dig comedy in a world that is often far too cynical.

I also enjoy seriously good and well-crafted writing.

Both pleasures are somewhat subjective to my tastes but one thing that no social media enthusiast can argue with is that the @BronxZoosCobra is pretty funny and a damn good writer to boot.

Let’s review this scenario analytically … the ‘BronxZoosCobra’ Twitter account started Monday March 28th, 2011; he’s currently at 240,000+ followers, has a Facebook Fan Page lobbying for him to be the next SNL host and he’s tweeted a TOTAL of 101 times to date.

Have you seen this online?

If you haven’t read his Twitter feed then you are seriously missing out because this sassy snake is taking [Read more…]

Marc Jacobs Twitter Meltdown: PR Stunt or PR Gaffe?

It began on February 13th, 2010, when Marc Jacobs launched a twitter search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.

Robert Duffy and Marc Jacobs canoodling image via Vanity Fair

The job requirements? Be engaging.

The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly, an intern [Read more…]

Sunglass Hut Recruits 350 Potential FT, Fabulous, Fashion Bloggers

Courtesy of www.FullTimeFabulous.com

By: Amanda Montgomery, guest blogger

An online/media attention frenzy ignited throughout the social network sphere on October 1, 2010 when the chicest, smartest bloggers from around the world began registering for Sunglass Hut’s ‘Full-Time Fabulous’ Blogger Contest.

The prize at stake?

One lucky winner will be selected in January 2011 and receive a year long, freelance contract worth $100,000USD to report on behalf of Sunglass Hut’s yet revealed new blog.

The gamut’s been set, the contestants have entered, and only one will be deemed worthy because they’ve got what it takes to be Full-Time Fabulous.

Throughout the contest period Sunglass Hut has relied on several aspects of social media to spread the word of course with Twitter, Facebook and several edgy videos.

Perhaps hoping to inspire [Read more…]

The Fashion Fence: Luxury Brands and their Social Media Strategy

Lace Fence' Project by Dutch Design House Demakersvan; Courtesy of I. CordalÂ

By: Amanda Montgomery, guest blogger

When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,

“There are 2 sides to every story. Let me see what your brothers/sisters have to say.”

In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.

As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more…]

New York Fashion Week SS11: Althea Harper & SWAGG Fashion

About a month ago, I got an invite to see Project Runway finalist, Althea Harper’s Ready-To-Wear SS11 line during New York Fashion Week SS11 as well as attend a special tech-fashion event held afterward in her honour by SWAGG Fashion and Sarah Evans.

I mean who doesn’t love the opportunity to talk and walk tech, sip cocktails and see lots of gorgeous clothing?

@SashaHalima, @PRSarahEvans & @Bitty_Boop

I loved it. [Read more…]

NEW Layout! “Twitter: Discover What’s New In Your World”

Photo via WeHeartIt

September 14, 2010 marked a very important announcement from social media platform-heavyweight, Twitter: they are changing their layout.

This is a huge deal because it’s the first time [Read more…]

LOOKSISM: Kardashian Look Alike Surgery Is What’s Wrong With Today’s Culture

People want to be everyone but themselves.

Heidi Montag did it, so did Victoria Beckham, Demi Moore, Charice Pempengco, Tara Reid, Ashley Tisdale, Madonna and countless others.

It’s this inherent desire to be “perfect.”

Sheyla Hershey could tell anyone who would care to listen all about it. After all, she’s the current world-record holder for the globe’s largest breasts (no pun intended.)

A desire that could eventually kill her.

I’ve been mulling over this for awhile but didn’t want to beat a dead horse into the ground. Except on Saturday July 24, 2010 Kim Kardashian showed up on my Twitter feed, highlighting something that really gets under my skin.

A die-hard fan of hers named Brisa Johnson (who has since deleted her Twitter account) tweeted, [Read more…]

Twitter Global Conversation: World Cup Final Was Our Biggest Event EVER

Andrés Iniesta, the man who scored the winning goal for Spain with the World Cup trophy

The FIFA 2010 World Cup in South Africa came to a close last week, July 11, 2010.

If you happened to be on Twitter for the month prior, you may have noticed downtime.

Not just some downtime — a lot of downtime. The Fail Whale appeared more often than not.

This is because the global ‘event’ drove record traffic to the social media outlet, resulting in trends their servers were not at all prepared for.

But, more interesting than the intensity folks online, were the staggering results that the Twitter analytics produced.

Twitter announced [Read more…]

The Not So Dead Twitter Hashtag

… ‘til death do us part – or until crowd-sourcing says otherwise.

Hashtags on Twitter represent keywords, topics and conversations that people interested in that subject can easily find through search.

Often a hashtag has a limited lifespan online for a variety of reasons: it’s not common enough, no one can decipher what it really means or people just don’t know it exists.

But sometimes, when you think a hashtag has died or served its purpose, it comes back.

For example, before the [Read more…]

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