By: Kelly Ahern, guest blogger
With crisis tearing across Japan itâ€™s clear that the Japanese people need our help.
Their suffering and the tragedy that resulted from an unfathomable triple threatâ€”earthquake, tsunami and now impending nuclear meltdownâ€”has made each and every one of us re-evaluate our lives, what really matters and all that we have to be thankful for.
Reports state that the damages suffered by northern Japan have already reached a crippling level of over $100 billion U.S. dollars.
Thankfully, in this era of social media and â€œviralâ€ news relief efforts have launched across the globe.
If branding has taught us anything itâ€™s the simple fact that it certainly helps to have a strong brand backing any sort of initiative.
Using your brand do to â€œsocial goodâ€ employs a whole other elementâ€”not only does it convey to your community that you are genuine and compassionate, but it allows well-known brand names and celebrities to capitalize on their popularity by adding credibility and power to a worthy cause. [Read more...]