Mark It! Lilly Pulitzer For Target is Coming!

Who doesn’t love a good surprise?

Oh, we are beyond excited about this.

So excited, this-sorority-girl-from-Florida cannot. stop.*squeeeeeeeee-ing*.

Lilly Pulitzer. For. Target. Lilly Pulitzer for Target!

(Now that that is out of our system…)

Revealed at the the Four Seasons Restaurant Pool Room in Palm Beach, Lilly Pulitzer For Target is exactly what one would imagine it would be: a scaled-out modern interpretation of American resort chic in all of the exuberant prints and patterns the brand fashion house is known for. [Read more…]

Magnum Ice Cream debuts in the US with Rachel Bilson & Karl Lagerfeld On Board

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Original Magnum Girl

by Maria Lago, guest blogger

Growing up in Spain I have been no stranger to Magnum Ice Cream.

It’s a favorite among a lot of classics in Europe and the one ice cream brand that always had an intense marketing presence internationally.

As a kid, I never realized, but as I got older I noticed the Magnum Ice Cream posters at the airports, pubs, malls and such were actually pretty racy and depicted quite a sexiness about them.

Even though it’s only ice cream, the campaigns have always been very sexual.

I suppose internationally that isn’t a problem [Read more…]

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