{iStyle} Sultry Summer Beach Trends

via WeHeartIt

After a long, bitter winter it’s safe to say we’re all craving a little summer sun. But with the onset of the hottest of seasons, there’s always one synonymous question on every fashionista’s mind - what will I wear?

Whether you’re sitting poolside, escaping to a tropical getaway or simply soaking in the rays on your favorite beach – you deserve to look and feel as fashion-forward as ever. Get the low down on this season’s trendiest colors, patterns and styles so that your perfectly prepared to rock your best bikini. [Read more...]

Got Dibs: Fashion Gone Social a la Lord & Taylor

image via WeHeartIt

By: Lindsay McHugh, guest blogger

Have you ever:

  • wanted a second opinion before walking out the door in a new dress?
  • craved feedback on an outfit that involved more than a dull grunt from your boyfriend?
  • not quite been able to trust the overly enthusiastic saleswoman urging you to make a purchase?

Meet Fashism: [Read more...]

{iStyle} A Princess in Waiting: Kate Middleton’s #Fashion Evolution

Image via We Heart It

As the final days, before the highly-anticipated royal wedding, unfold it only seems natural to take a step back and admire the birth of a modern day princess.

Kate Middleton, the 29 year-old fiancee to England’s Prince William, is much more than a potential future queen -she is a talented, bright, poised young women – who just happens to have an admirable fashion sense.

Over the years, Kate has stayed true to her natural, demure style. Never forcing a trend or a particular look, always looking polished, perfect and quite frankly pretty.

From the moment that her relationship hit the British headlines, [Read more...]

{iStyle} Get Eco-Chic with H&M’s Conscious Collection

via We Heart It

With the onset of spring before us, it’s time to dust off those wedges, pull out your sundresses and prepare for the sun’s golden rays.

And what fashionista doesn’t love a little seasonal shopping? Better yet—who doesn’t love a little retail therapy when it doesn’t just benefit you—but it also benefits the environment!

That’s where the trendy favorite, H&M steps in.

Eco fashion has appeared ultra hot for some time now. [Read more...]

From Tween to Boho-Chic: Mary-Kate and Ashley Launch New #Fashion Line

At just 24 years of age, famous twin superstars – Mary-Kate and Ashley Olsen – already have quite an extensive resume.

The dynamic duo has come a long way, since their TV-debut in the 80′s family favorite, Full House. After much success with the prime time sitcom, the girls slowly began to learn the ins-and-outs of Hollywood – quickly capitalizing [Read more...]

{iStyle} Spruce Up Your Spring #Makeup with BORGHESE Beauty

Carolina Herrera NYFW 2011 - Image via Elle

Every true fashionista knows what the change in seasons really means—an excuse to do a little quality upgrading.

With Spring 2011 just barely underway, there is still plenty of time to begin incorporating some of the hottest seasonal trends into your daily routine.

And we all know that a look goes well beyond the clothes and accessories you adorn yourself with—we’re talking about sprucing up the total package from head to toe.

So, why not give yourself a complete Spring makeover—beginning with your beauty regime. [Read more...]

Elizabeth Taylor Transcends Fashion, Fortune and Femme Fatale

“Big girls need big diamonds…”

On Wednesday, March 23rd 2011 the world lost a memorable leading lady.

Not only was Elizabeth Taylor one of Hollywood’s most elite starlets—but the violet-eyed actress certainly made her mark as a fashion icon.

In the era of Audrey Hepburn and Marilyn Monroe, Taylor continued to shine.

With natural glamour and serene sensuality she broke through the restrictive salaries imposed on female film stars and inspired generations of young fashionistas throughout [Read more...]

Amy Winehouse is Back in Black [and Red] for Fred Perry Round II

By: Kelly Ahern, guest blogger

The infamous Amy Winehouse appears to back at it again.

No—we’re not talking about her alleged hard-hitting partying ways—although she has recently been praised by Charlie Sheen AND seen stumbling out of an English pub with none other than Russell Brand’s father – no, we’re talking about her inclination for fashion.

The songstress has once again collaborated with Fred Perry, the iconic British label which prides itself on integrating classic street-wear meets sportswear style.

The 32-piece collection, which launched [Read more...]

{iStyle} Milan Makes Magic with Color and Texture for AW 2011

By: Kelly Ahern, guest blogger

Forget basic black, crèmes and neutral tan Milan Fashion Week 2011 has proven yet again that bright bold colors are here to stay—all year long.

The Italians have always been known to push fashion boundaries and embrace shocking color palettes each and every season, but 3 of Milan’s most infamous fashion houses took color and texture to a whole new level with their AW 2011/2012 collections.

From exotic reptile skins, gem colored furs and retro embellishments Italian luxury labels Gucci, Versace and Dolce & Gabanna left [Read more...]

{iStyle} Architecture Meets Fashion via Donna Karan and United Nude

Courtesty of Martyn Thompson for Architectural Digest

By: Kelly Ahern, guest blogger

As a very modern and very chic fashion designer Donna Karan is typically best known for her New York-inspired collections—those which fully embody a well put-together metro fashionista.

But every designer – no matter how much of a niche has been established – evolves and grows.

Karan certainly is no exception.

As a business-savvy designer with an extraordinarily [Read more...]

{iStyle} Katy Perry “Pops” in Thomas Sabo

By: Kelly Ahern, guest blogger

Known for her eclectic, free-spirit style – and free-spirit of a husband – Katy Perry can now add brand ambassador to her resume.

Lately, everything that her name touches, seems to turn to gold—from her ultra-popular “California Gurls” single to her colorful, energetic performance at this year’s Victoria’s Secret Fashion Show—Perry seems to be on top of the world.

The newlywed now has the opportunity to make her mark on the jewelry industry, and is doing so in grand style as the first ever icon for Thomas Sabo jewelry. [Read more...]

{iStyle} Vergara Takes on K-Mart Couture?

By: Kelly Ahern, guest blogger

Sofia Vergara is best known for heating up the set of ABC’s Modern Family, but rumor has it; the TV seductress now has her sights set on commercial clothing racks.

The 38-year-old sizzling celeb is has decided to bring her bodacious style to the masses with an affordable and easily wearable collection that will be available at K-Mart stores.

Vergara’s latest partnership with K-Mart aims at bringing stylish, flattering and fashion-conscious clothing to women and inevitably hope to transform the chain’s image from drab to super-fab…but then again, beauty is in the eye of the beholder…and this line is anything but beautiful.

It’s understandable that the hot new career move in Hollywood is to go from screen siren to fashion maven – and Vergara certainly has a sassy style – but what about when this career switch goes terribly wrong? [Read more...]

{iStyle} Lady Gaga Makes Haute Music with Mugler

She’s already conquered the United States– so why not broaden her reign internationally?

Known for her outrageous fashion sense and beyond stellar musical talent, everybody’s favorite Lady finally gave fans a chance to score the best of both worlds.

The ever-risque Lady Gaga gave her little monsters a sneak peek of her latest single – remixed of course – off of her upcoming album Born This Way.

The songstress premiered the remixed track, which she specifically tailored for a House of Mugler fashion show, in Paris on Wednesday.

Gaga then offically released the track today, combined with footage from the actual French runway [Read more...]

{iStyle} Meester Makes Her Mark as Missoni’s Latest Muse

By: Kelly Ahern, guest blogger

From a Gossip Girl to Country Strong—Leighton Meester is shedding her seductress persona to pose playfully in Missoni’s Spring/Summer 2011 “Family and Friends” Campaign.

Rather than flaunt her petite figure in cleavage baring mini dresses or swap secrets with a not-so-innocent smirk on her face Leighton can be seen looking almost innocent—adorned in sheer, breezy pieces and vibrant accessories. [Read more...]

{iStyle} Armani’s Legacy Lends to a New Decade for Fashion Marketing

Girorgio Armani - Winter 2010/2011

By: Kelly Ahern, guest blogger

As we embark upon this bold New Year, many have been making predictions about what to expect from the fashion industry in 2011.

Although we’ve slowly seen possible styles emerge—from 70s glamour, biker-chic accessories and array of cropping, lace and tassel details—fashion trends go way beyond the actual textiles.

One of the most popular trends to take the fashion realm by storm this year was the ever-successful brand generated content strategy.

In [Read more...]

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