{Rules of PR no.35} 5 Reasons Your Mailing Lists Suck

Amanda Seyfried as Karen Smith in 'Mean Girls.'

Have you ever attended a professional event as a member of the press, blogger, or writer of some kind and the means of communicating the event’s updates were sent to you via e-mail?

That’s all well and good, right? Except when the event was over, you found that some random public relations person had decided to throw you and your e-mail on to a new mailing list that covers ALL of their clients…because apparently they have like ESPN or something and assume you really want to write about all these random people.

As I said previously, oblivious mass e-mailing is wrong — well this offense is right up there with [Read more...]

Close PR Encounters of the Facebook Kind

Facebook :)

I love Facebook, you love Facebook, we all love Facebook. So let’s all jump for joy…or not.

“I am, I said:” Be smart – think about what type of Facebook user you are and your own personal brand.

Yes, believe it or not, you have a personal brand. It is how you look, what people think about you, why they think the things they think etc.,

You have two choices:-

1. You could choose not to care and deal with whatever consequences befall.

Or

2. You could be a self-socially-aware social media user.

Simple.

Just because you are a public relations professional, advertising executive or money-making model, doesn’t mean your Facebook needs to be public.

Private Facebook users, like myself, for my personal page, have strict privacy settings on their pages and only “connect” with people (friends, family etc.) they know.

Public Facebook users, like myself, for the Little Pink Book’s page, have open settings on their pages and “connect” with everyone.

Take it from someone who has been on Facebook for what seems like eons (probably because it has been five [5] years since I joined back in 2004 [is it to early for a Milennial to feel old?]) – know how far you are willing to set your parameters.

I’ve seen Facebook go from a selected number of universities having access to Facebook (only available via a specific “@[xyz].edu” email addresses,) to the welcoming of high school students, to the initiation of the entire world.

Times change, we as people change – but there are some inherent things that simply do not [Read more...]

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