{iStyle} World Cup WAGs

Image via Daily Mail

By: Louise Whitehill, guest blogger

WAG: an acronym used particularly by the British tabloid press to describe the wives and girlfriends of high-profile football players. (Wikipedia)

Image via Metro

Baden Baden 2006 World Cup  and the England WAGs went wild, the mind reels in Wonderland smoke in remembrance.

Let loose in Germany, the fashionista goddesses prowled the town in search of fun and games to occupy their copious amounts of free time. The press lapped up their every outfit, argument and night on the town. And when England exited the tournament in the quarterfinals, the WAG parade was officially BLAMED.

Fast forward to 2010 and this time it’s a whole lot more salubrious: the WAGs are banned from South Africa. [Read more...]

{ADbitious} ESPN and the AMAZING World Cup Murals

Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

Social Media and ADIDAS: The Quest

The final chapter has begun. At the 2010 FIFA World Cup â„¢, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory?

Sport, social media and football joined forces for ADIDAS in “The Quest.” It’s the culmination of the “Every Team Needs” graphic-novel featuring Zinedine Zidane, Lionel Messi (“The Spark”), Steven Gerrard (“The Powerhouse”), Kaka (“The Maestro”) and Xavi (“The General”), amongst others.

Perfectly timed before the FIFA World Cup in South Africa and integrated fully into social media, “The Quest” takes international football to a whole new [Read more...]

World AIDS Day 2009: Be Brave, Go Strong, Embrace RED

Today, December 1, is World AIDS Day.

Random Stats:-

If you live in the United States, please visit AIDS.gov

If you live in the United Kingdom, please visit WorldAIDSDay.org

How will you [Read more...]

NSFW {ADbitious} – Frightening French and German AIDS Adverts

***
WARNING: NSFW — this post contains content of a dubious nature, that may be unsuitable for persons under the age of 18. If nudity, sex, psycho dictators (Hitler, Stalin, Sadaam), insects and AIDS offends you, walk away from this post NOW. You have been warned.
***

I have no words.

But I will say this, because today is World AIDS Day, there is no time like the present to show you some seriously frightening, borderline disturbing, anti-AIDS advertisements.

They certainly got my attention.

You be the judge [Read more...]

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