The Not So Dead Twitter Hashtag

… ‘til death do us part – or until crowd-sourcing says otherwise.

Hashtags on Twitter represent keywords, topics and conversations that people interested in that subject can easily find through search.

Often a hashtag has a limited lifespan online for a variety of reasons: it’s not common enough, no one can decipher what it really means or people just don’t know it exists.

But sometimes, when you think a hashtag has died or served its purpose, it comes back.

For example, before the [Read more...]

{ADbitious} ESPN and the AMAZING World Cup Murals

Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

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