Home Archives for South Africa 2010

Twitter Global Conversation: World Cup Final Was Our Biggest Event EVER

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Andrés Iniesta, the man who scored the winning goal for Spain with the World Cup trophy

The FIFA 2010 World Cup in South Africa came to a close last week, July 11, 2010.

If you happened to be on Twitter for the month prior, you may have noticed downtime.

Not just some downtime — a lot of downtime. The Fail Whale appeared more often than not.

This is because the global ‘event’ drove record traffic to the social media outlet, resulting in trends their servers were not at all prepared for.

But, more interesting than the intensity folks online, were the staggering results that the Twitter analytics produced.

Twitter announced [Read more...]

July 19, 2010

MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag

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A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.

I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.

“What? Why?” – I wanted to know.

“Because,” he told me, “we like ‘Wavin’ Flag.’”

It’s the anthem about ‘celebrating life‘ he had said; a people song.

Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.

Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]

July 16, 2010

Top South Africa World Cup 2010 Moments

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…according to me :)

This list isn’t scientific, it’s not only the best or only the worst, but it’s what I, personally, thought stood out. [Read more...]

July 14, 2010

Scoregasm! España’s Dancing Pepe, Drinks, David Villa and St. Iker Post-World Cup

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St. Iker

I know, I know, I’ve been in World Cup mode for a month, but now it’s over :(

And you Pink Book readers are either really excited about this post, or thanking Zeus, Poseidon and Hades that this is my last one for awhile – at least until Euro 2012 and Brasil 2014.

But aren’t they just the cutest?

St. Iker, Sergio Ramos, Arebeloa, Albiol and Xabi Alonso [Read more...]

July 13, 2010

{iStyle} WATCH: Shakira Shakes It To ‘Waka Waka’ In Cavalli at the World Cup 2010

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He did it once and he did it again: Roberto Cavalli dressed Colombia songstress Shakira for both of the World Cup South Africa 2010′s Opening and Closing  ceremonies.

Initially, she was clad [Read more...]

July 12, 2010

¡VIVA ESPAÑA! Plus, Iker Casillas & Sara Carbonero: A World Cup Winning Kiss

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Image via The Huffington Post

It was awesome; too amazing for even words with the goal to make history (coming in at the 116th minute) that made Spain first-time World Cup winners and only the eight country to hold the title.

We watched in awe and on our heels as 13 yellow cards and one red were drawn.

It was an exhausted match, that at times was, absurdly [Read more...]

July 11, 2010

The Not So Dead Twitter Hashtag

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… ‘til death do us part – or until crowd-sourcing says otherwise.

Hashtags on Twitter represent keywords, topics and conversations that people interested in that subject can easily find through search.

Often a hashtag has a limited lifespan online for a variety of reasons: it’s not common enough, no one can decipher what it really means or people just don’t know it exists.

But sometimes, when you think a hashtag has died or served its purpose, it comes back.

For example, before the [Read more...]

June 24, 2010

Social Media and ADIDAS: The Quest

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The final chapter has begun. At the 2010 FIFA World Cup â„¢, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory?

Sport, social media and football joined forces for ADIDAS in “The Quest.” It’s the culmination of the “Every Team Needs” graphic-novel featuring Zinedine Zidane, Lionel Messi (“The Spark”), Steven Gerrard (“The Powerhouse”), Kaka (“The Maestro”) and Xavi (“The General”), amongst others.

Perfectly timed before the FIFA World Cup in South Africa and integrated fully into social media, “The Quest” takes international football to a whole new [Read more...]

June 17, 2010

DIGITAL GUIDE: FIFA World Cup South Africa 2010

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(**This post will be periodically
updated when new information
presents itself, so please keep
checking back**)

It’s that time again, the biggest sporting engagement on the planet is taking off June 11, 2010 and the Little Pink Book has got you covered. Check out the links below for easiest ways to stay connected to the FIFA World Cup South Africa 2010 online, via mobile and in person too! [Read more...]

June 10, 2010

{ADbitious} FIFA World Cup South Africa 2010: Coca-Cola and K’naan v Akon and Pepsi #wc2010

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I love World Cup season! I do, I do, I do!

Originally recorded in 2009, it was later covered by the Young Artists for Haiti after the earthquake earlier this year, “Wavin’ Flag” is Coca-Cola’s promotional anthem for the 2010 FIFA World Cup. It’s been rerecorded under the name “Wavin’ Flag (The Celebration Mix).” And yes, gamers it WILL be on the EA Games version of the World Cup.

This version was [Read more...]

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May 12, 2010