Conflict of Pinterest: The Most Beautiful Country in the World

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What country do you deem to be the most beautiful in the world?  If you were to ask me, I would have to be bias and scream out SPAIN!

Pinterest is the new social media outlet that is literally taking over the world with pins and repins of visually appealing photographs on anything from DIY projects, to fashion, weddings, travel and more! [Read more…]

Technology and Apps: To Trust, That is the Question!

By: Alexandra Campuzano, guest blogger

Late last week I walked into Subway craving a tuna sub with all the toppings.

As I bee-lined way to the order counter, I noticed one of my co-workers at a table neglecting her BMT (rude!). She was preoccupied and her forehead had those ‘This does not look good’ wrinkles as she intently looked at her phone. I stopped by to say ‘hello’ and see if she was okay.

Turns out, she couldn’t find her debit card.

She’d looked everywhere.

Image via weheartit.com

So I asked her if she was Googling her banks number on her phone. [Read more…]

New Social Media Fragrance – Making Geeks Irresistible?

One of the world’s largest networks of online forums, CrowdGather announced that it will launch a fragrance targeted at dedicated online communities, which are made up largely of gamers and tech geeks. [Read more…]

Desperate But Not Serious

Photo by Andrew Burton/Getty Images North America

By Helene Cavalli, guest blogger

It’s difficult, if you like Representative Anthony Weiner, to not feel regret for a career undone.

Watching this absurd drama play out in public has been uncomfortable. And it’s downright frightening to watch a career so filled with promise come apart at the seams.

Following Rep. Weiner’s travails, Falstaff came to mind when he said, “The better part of valor is discretion.”

After all, in lying Weiner was trying merely to save his life.

Who can say with complete certainty he or she wouldn’t do the same if faced with a public revelation that threatened every aspect of his personal and professional life? [Read more…]

Got Dibs: Fashion Gone Social a la Lord & Taylor

image via WeHeartIt

By: Lindsay McHugh, guest blogger

Have you ever:

  • wanted a second opinion before walking out the door in a new dress?
  • craved feedback on an outfit that involved more than a dull grunt from your boyfriend?
  • not quite been able to trust the overly enthusiastic saleswoman urging you to make a purchase?

Meet Fashism: [Read more…]

LatAm Digital: The Rise and Fall of Public Relations in Brazil

Image via WeHeartIt

By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more…]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more…]

Meet The @BronxZoosCobra: The Overnight Social Media Sssensation

Courtesy of BronxZooTees.com

By: Amanda Montgomery, guest blogger

I’ll say it loud and proud… I dig comedy in a world that is often far too cynical.

I also enjoy seriously good and well-crafted writing.

Both pleasures are somewhat subjective to my tastes but one thing that no social media enthusiast can argue with is that the @BronxZoosCobra is pretty funny and a damn good writer to boot.

Let’s review this scenario analytically … the ‘BronxZoosCobra’ Twitter account started Monday March 28th, 2011; he’s currently at 240,000+ followers, has a Facebook Fan Page lobbying for him to be the next SNL host and he’s tweeted a TOTAL of 101 times to date.

Have you seen this online?

If you haven’t read his Twitter feed then you are seriously missing out because this sassy snake is taking [Read more…]

Marc Jacobs Twitter Meltdown: PR Stunt or PR Gaffe?

It began on February 13th, 2010, when Marc Jacobs launched a twitter search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.

Robert Duffy and Marc Jacobs canoodling image via Vanity Fair

The job requirements? Be engaging.

The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly, an intern [Read more…]

Color and Trending Combine to Power Grey Canada’s Global Mood Clock

Advertising agency, Grey Canada – part of the award-winning, international Grey Group – has recently launched their infographic clock app which aims to help us kick off 2011 in the most innovative and tech-savvy way possible.

The application, which will soon be made available through the Apple App Store for the iPhone, pulls together geo-tagged data from major cities around the world.

Additionally this one-of-a-kind app has the ability to not only tell time, but reflect the “mood” of each city by displaying the dominant color that results from the latest geo-tagged photo uploads to Flickr, the area’s top Google searches and Twitter trends—all in real-time.

The Global Mood Clock takes [Read more…]

Sunglass Hut Recruits 350 Potential FT, Fabulous, Fashion Bloggers

Courtesy of www.FullTimeFabulous.com

By: Amanda Montgomery, guest blogger

An online/media attention frenzy ignited throughout the social network sphere on October 1, 2010 when the chicest, smartest bloggers from around the world began registering for Sunglass Hut’s ‘Full-Time Fabulous’ Blogger Contest.

The prize at stake?

One lucky winner will be selected in January 2011 and receive a year long, freelance contract worth $100,000USD to report on behalf of Sunglass Hut’s yet revealed new blog.

The gamut’s been set, the contestants have entered, and only one will be deemed worthy because they’ve got what it takes to be Full-Time Fabulous.

Throughout the contest period Sunglass Hut has relied on several aspects of social media to spread the word of course with Twitter, Facebook and several edgy videos.

Perhaps hoping to inspire [Read more…]

The Fashion Fence: Luxury Brands and their Social Media Strategy

Lace Fence' Project by Dutch Design House Demakersvan; Courtesy of I. CordalÂ

By: Amanda Montgomery, guest blogger

When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,

“There are 2 sides to every story. Let me see what your brothers/sisters have to say.”

In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.

As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more…]

Social Media & Public Relations: A Delectable Tango

UNESCO's 2009 Representative List of the Intangible Cultural Heritage of Humanity

Opinion: the public has it, social media states it, public relations works with it and propaganda spins it.

Acknowledged, not only do people have opinions, but with the advancements of technology and the emergence of social media, they can and will share it.

Twitter, Facebook, FriendFeed, Orkut, FlickR, YouTube, USTREAM, LinkedIN, Yelp, Viemo, Posterous, TumblR… [Read more…]

State of the Media: How the Disconnect Between Old and New is Change

via TIME

News is older than journalism itself and with the emergence of technology into the communications space, old media is clearly still having a difficult time merging their brick and mortar news approach into an integrated platform that clearly understands and could utilize social and digital media.

The disconnect between the old and the new could [Read more…]

5 Tips for Good Social Media Public Relations For the Non-PR Person

Image via WeHeartIt

Everyone’s in the social space these days.

It’s crazy.

My little second-cousin — who is like 11-years old — has a Facebook account (I’m half amused, half appalled.)

But not everyone is putting their best foot forward when it comes to the medium.

Some folks have gotten fired (or hired) because of the content they produce. Therefore, in order not to stand out in the sea of social media personal branding mishaps [Read more…]

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