via Francisco Caceres for TIME

Social Media is a lifestyle, not a campaign.

Or is it?

Does social media mean that all you do all day long is play on Facebook and Twitter?

Well, if it does, I guess that means myself and a couple other hundred people are out of a job, Mashable’s Pete Cashmore knows nothing and Tech Crunch needs to find some other topic to take up a third of its subject matter.

Social media is a way of thinking:

be open, be smart, be aware, make strategic decisions and engage.

Does that not sound like a great mantra for life and business? [Read more...]