Part of Little Pink Book PR, LLC.
Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.
Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:
“Life is a collection of experiences. Let us be your guide.†[Read more...]
From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.
On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”
With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more...]
Did clothing retailer GAP go from selling New England-Americana-esque clothing to selling software?
I’m confused and if you’ve had a glimpse of their new logo, part of a re-branding initiative, you would be too.
The old logo, similarly to the clothing the store sells, was not pretentious, was elegant and gave off a feeling of subtle elegance intermixed with casual luxury, laced in educated sophistication.
This new logo is written in [Read more...]
