{Rules of PR no.35} 5 Reasons Your Mailing Lists Suck

Amanda Seyfried as Karen Smith in 'Mean Girls.'

Have you ever attended a professional event as a member of the press, blogger, or writer of some kind and the means of communicating the event’s updates were sent to you via e-mail?

That’s all well and good, right? Except when the event was over, you found that some random public relations person had decided to throw you and your e-mail on to a new mailing list that covers ALL of their clients…because apparently they have like ESPN or something and assume you really want to write about all these random people.

As I said previously, oblivious mass e-mailing is wrong — well this offense is right up there with [Read more...]

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