Volvo’s What Drives Edward Cullen: On Point or Missing Target?

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Update:
November 17, 2009 11:50 p.m. ET
Since I am taking part in this contest, I have decided to blog any changes in my POV as the contest progresses. All of my updates will be below the original posting, with the date & time stampped.
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Update no.2
November 22, 2009 3:30 p.m. ET
Complete and final thoughts on everything, including some re-evaluations of original ideas.
SCROLL down for all of my finals thoughts, hints on the phases and more/new images.
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Original post below:-

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Have you ever seen something that seemed really cool, but it really made you cringe, then quickly say to yourself, “WTF?”

That was me recently when I read about Volvo’s “What Drives Edward Cullen” campaign aimed at Gen-Y.

This super advertising blunder seriously makes me laugh and ask myself, “What were they thinking?”

This is because [Read more...]

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