What Does Facebook Timeline Mean for Brand Marketers?

In the eight years since its inception, Facebook, the brainchild of Mark Zuckerberg and Eduardo Saverin, has had its fair share of rollercoaster ups and downs through planning, legal battles, and the evolution of the social network.

However, both everyday and professional users of the tool have also had come along on for the bumpy ride, as they strive to keep up with Facebook’s ever-changing list of features.

The most prevalent change in recent months comes in the form of the new Timeline, which is something akin to Don Draper’s Kodak carousel for the 21st-century.

Timeline is the history [Read more...]

{Rules of PR no. 27} Is Adam Lambert too Hot For American Idol? – NSFW

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NOT SAFE FOR WORK – This post contains photographs that may not be acceptable for persons under the age of 18 and of a suggestive nature with mild nudity.
You have been warned.
***

He’s November 2009′s cover boy for Details Magazine and his scorching photos ooze sex, a classic persona and question if Adam Lambert got too hot, too soon for American Idol. [Read more...]

Vote now for the Top 50 Tweeples to Follow on Twitter 2009

sasha-twitter

It’s up and running! *whoohoo* and I’m nominated!  (together with some other great folks, who *cough* are in my blog roll)

And I quote, straight from Sarah Evans

Vote now for the 2009 Top 50 Tweeples to Follow on Twitter. [Read more...]

Close PR Encounters of the Facebook Kind

Facebook :)

I love Facebook, you love Facebook, we all love Facebook. So let’s all jump for joy…or not.

“I am, I said:” Be smart – think about what type of Facebook user you are and your own personal brand.

Yes, believe it or not, you have a personal brand. It is how you look, what people think about you, why they think the things they think etc.,

You have two choices:-

1. You could choose not to care and deal with whatever consequences befall.

Or

2. You could be a self-socially-aware social media user.

Simple.

Just because you are a public relations professional, advertising executive or money-making model, doesn’t mean your Facebook needs to be public.

Private Facebook users, like myself, for my personal page, have strict privacy settings on their pages and only “connect” with people (friends, family etc.) they know.

Public Facebook users, like myself, for the Little Pink Book’s page, have open settings on their pages and “connect” with everyone.

Take it from someone who has been on Facebook for what seems like eons (probably because it has been five [5] years since I joined back in 2004 [is it to early for a Milennial to feel old?]) – know how far you are willing to set your parameters.

I’ve seen Facebook go from a selected number of universities having access to Facebook (only available via a specific “@[xyz].edu” email addresses,) to the welcoming of high school students, to the initiation of the entire world.

Times change, we as people change – but there are some inherent things that simply do not [Read more...]

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