5 Tips to Make the Most of Your Brand on YouTube

Most companies and public relations pros are really busy. In fact, a lot of them are too busy for social media.

But let’s be honest: as technology changes, we need to change with it. Part of that is utilizing our skills to add those one or two extras added to our plate.

YouTube is one of those tools.

How often have you heard a client tell you, “That video—make it viral”? [Read more...]

Animating CHANEL: Where the Automaton and Coco Merge

NOWNESS, a brand of the luxury group LVMH, showcases fashion, travel, art and culture in a whole new light using a highly creative and technologically advanced approach to being creative in the industry.

A jet-propelled robot, an impish spider and a beaming sun are not exactly the words or characters you think of when you think Chanel, Karl and Coco. [Read more...]

Sunglass Hut Recruits 350 Potential FT, Fabulous, Fashion Bloggers

Courtesy of www.FullTimeFabulous.com

By: Amanda Montgomery, guest blogger

An online/media attention frenzy ignited throughout the social network sphere on October 1, 2010 when the chicest, smartest bloggers from around the world began registering for Sunglass Hut’s ‘Full-Time Fabulous’ Blogger Contest.

The prize at stake?

One lucky winner will be selected in January 2011 and receive a year long, freelance contract worth $100,000USD to report on behalf of Sunglass Hut’s yet revealed new blog.

The gamut’s been set, the contestants have entered, and only one will be deemed worthy because they’ve got what it takes to be Full-Time Fabulous.

Throughout the contest period Sunglass Hut has relied on several aspects of social media to spread the word of course with Twitter, Facebook and several edgy videos.

Perhaps hoping to inspire [Read more...]

{iStyle} Marc Jacobs v Louis Vuitton: Where Will Life Take You?

By: Kelly Ahern, guest blogger

With its chic simple lines and easily distinguishable monogram it is not hard for one to become entranced in all that is Louis.

Surrounded by the earthy smell of fresh leather, you are invited to step into a world of class and luxe sophistication. No wonder the French conglomerate has yet to lose its seat at the top.

This year marks the 5th Anniversary of BrandZ’s Top 100 Annual Report.

Millward Brown Optimor created the BrandZ Top 100 ranking system as a way to identify the world’s most valuable brands, based on dollar value, of course. The role of a brand is vital, especially in today’s unsteady economy, consumers need a brand that they not only admire but one that they trust.

Well when it comes to luxury, the people choose Louis Vuitton.

This year’s report named Louis Vuitton the number one brand in the luxury sector. Besides its refined appeal and sensible style, what makes Louis stand out? [Read more...]

{iStyle} Lady in Red: The History of the Louboutins

Image via Wikipedia

By: Louise Whitehill, guest blogger

I’m flicking through Cosmo and it catches my eye.

That gorgeous red sole.

Everyone knows exactly what it means.

The red base indicates a [Read more...]

{ADbitious} IKEA + Paris = The Metro Station?

This is seriously the most creative and pretty much awesome use of strategy in advertising I’ve seen in a long time.

What am I talking about?

A really cool campaign by IKEA in the metro (subway) stations of Paris, France.

From the [Read more...]

Fashion Directory on Twitter

Image via WeHeartIt.com

Right so the fabulous people that are the New York Times came up with this list and I’m just reposting it for you my lovely, Pink Book Fashionistas!

If you ever wanted to stalk your favourite brands, and the people who run them on Twitter, then this list is for you! I also added makeup brands to this list that weren’t on the original.

Below is a list of everything and everyone at the moment (September 2009), some of whom from bloglandia you should recognize in the Pink Book’s “Places I Visit.”

Enjoy :) [Read more...]

{iStyle} What will you be wearing this Fall?

By: Jenn Ortiz, guest blogger


Fall 2009 RTW and Couture collections have been presented, and a bit of analysis is in order.

Overall, looks are stronger and more dramatic. Puff sleeves and stronger shoulders with cinched waists, invoking the 1950′s and 1980′s; however, this influence is presented in a more modern and softer way. Come Fall, there will be bolero jackets and some boxier cut jackets and coats showing up on the racks. For the most part, hem lines were shown high (or non existent as the pantless look continues). Draping was used, most interestingly, in shorter dresses and less like the grecian goddess draping of the past. You’ll see a mix of modern with revived and revised classics. We’ve seen embellishment, luxurious fabrics, mixed with torn and deconstructed or unconventional and casual. Old-fashioned lingerie, hats, and gloves are reinterpreted and mixed into outfits. Much of what is presented here can be added to a basic wardrobe easily. There are plenty of opportunities to thrift, buy vintage, and DIY. Below are my picks for Fall/Winter ’09 trends. [Read more...]

{Pinkalicious} Oui, Fafi!

Discover French artist Fafi, whose art has had a strong presence in the graffti and fine arts scenes all [Read more...]

Dior Kicks Off Paris Couture

By: Jenn Ortiz, guest blogger

Dior kicked off the couture shows in Paris today. Recession be damned. According to Fashion Week Daily, the turn out exceeded expectations, although Ms. Wintour was noticeably absent. When I first saw some of these pictures, which were tweeted directly from the show, I said “Whoa! 80′s color inspiration mixed with 50′s, Mr. Galliano?” What do you think? I see the pantless/skirtless trend continues, as well. Mr. Zee tweeted that the finale dress required two ushers, but I have yet to see a photograph. Wouldn’t it be fabulous if quality photographs were tweeted or posted as the show is in process? More photos after the jump. [Read more...]

Chanel Rumor Alert! Lagerfeld out Elbaz in?

Barbie by Karl Lagerfeld

Rumor has it Karl Lagerfeld will not renew his contract at Chanel. Not only that, but Albert Elbaz will take his place and Olivier Theyskens will take Elbaz’s place at Lanvin.

Earlier today [Read more...]

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