By: Kelly Ahern, guest blogger
With its chic simple lines and easily distinguishable monogram it is not hard for one to become entranced in all that is Louis.
Surrounded by the earthy smell of fresh leather, you are invited to step into a world of class and luxe sophistication. No wonder the French conglomerate has yet to lose its seat at the top.
This year marks the 5th Anniversary of BrandZ’s Top 100 Annual Report.
Millward Brown Optimor created the BrandZ Top 100 ranking system as a way to identify the world’s most valuable brands, based on dollar value, of course. The role of a brand is vital, especially in today’s unsteady economy, consumers need a brand that they not only admire but one that they trust.
Well when it comes to luxury, the people choose Louis Vuitton.
This year’s report named Louis Vuitton the number one brand in the luxury sector. Besides its refined appeal and sensible style, what makes Louis stand out? [Read more...]
