Part of Little Pink Book PR, LLC.
Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.
Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:
“Life is a collection of experiences. Let us be your guide.†[Read more...]
From iPads to iPhones, the hospitality industry is going mobile creating innovative ways to cater to their guests both online and off.
On the heels of a gigantic $6 billion dollar campaign to re-brand its Sheraton hotel, Starwood Hotels & Resorts released the details and adverts for it’s new $20 million campaign, “Meet You There,” a big change from its previous, “Rediscovering Sheraton.”
With high hopes to bring in a lot more revenue, the 74-year old business is nurturing and leveraging the sense of community it believes its guests feel, and should feel, when they book [Read more...]
By: Kelly Ahern, guest blogger
Brian Solis said it best,
“What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerceâ€.
In today’s society there isn’t a thing you cannot find online. Shopping has never been easier—and for a fashionista with a spending problem, like myself, online social commerce has become my drug [Read more...]
