Empire State of Sasha: Sud de France NYC 2011

Food, Wine & Sun!

Drawing upon it’s success in the Empire State over the previous two years, the Sud de France Festival is back!

From June 6-June 30, the company invites all New Yorkers to fall into the rhythm of the Mediterranean lifestyle, celebrate and discover the food, wine and culture from the Languedoc-Roussillon region of France.  [Read more...]

{ADbitious} ESPN and the AMAZING World Cup Murals

Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

{Bookworm} Hothouse, Margot & the 9 Plants of Desire

Image by Sasha H. Muradali. All Rights Reserved 2009.

Earlier this summer, I had the pleasure of reading this amazing book called Hothouse Flower & the 9 Plants of Desire by Margot Berwin. The story is about an AD executive named Lila who ends up going on the adventure of a lifetime in the Mexican jungle: panthers, snakes, karma, some fruit and of course men. [Read more...]

Tequila Makes Her Clothes Fall Off: Feliz Cinco de Mayo!

Cinco de Mayo Dancers Photo by Jowo on Flickr. All Rights Reserved 2009.

Today is the 5th of May and you know what that means my dears.
Today is the day that in 1862 the Mexican army defeated the French at the Battle of Puebla!
Well, no, I’m sure you didn’t know that and I just taught you something. But regardless, tonight, like many before you, the weekend and happy hour are coming just a little bit early.
So while, Cinco de Mayo has very limited significance or none at all, if you aren’t Mexican, it is a worldwide celebration of Mexican heritage and pride.
Similarly to St. Patrick’s Day, Oktoberfest and the Chinese New Year, commercial-America has capitalized on the holiday of Mexican freedom and drowned it with food, music and specialized interest on cultural beverages.

To learn more about the Mexican history behind Cinco De May, visit Cinco History and UCLA’s Cinco de Mayo website for more information.

On a lighter note, to get your party started the right way, here are a few suggestions from us to you:

  1. If you live in South Florida, visit one of the three choices the Miami Herald rounded up.
  2. Check out Tabasco’s “Max your Mex,” for some great recipes and all things pepper!
  3. Wear bright colours, be merry and if you have kiddies: give them bowls of red, blue and yellow finger paint and white construction paper. Put an apron on them, let them get messy can create some art for you :)
  4. If you’re having people over, make sure to set out your table spread with lots of corn chips, salsa, queso or salsa con queso. Don’t forget some chili, tacos and/or fajitas.
  5. And if you must let out your inner lush, be sure to load up on … TEQUILA! Not to mention, ingredients for margaritas, daiquiris, some cerveza, Mexican wine and Tia Maria.

And definitely, don’t be THAT girl Joe sings about:

 
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Sasha Muradali runs the Little Pink Book.

Copyright © 2009 SashaHalima PR. All rights reserved. 

 
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