What Does Facebook Timeline Mean for Brand Marketers?

In the eight years since its inception, Facebook, the brainchild of Mark Zuckerberg and Eduardo Saverin, has had its fair share of rollercoaster ups and downs through planning, legal battles, and the evolution of the social network.

However, both everyday and professional users of the tool have also had come along on for the bumpy ride, as they strive to keep up with Facebook’s ever-changing list of features.

The most prevalent change in recent months comes in the form of the new Timeline, which is something akin to Don Draper’s Kodak carousel for the 21st-century.

Timeline is the history [Read more…]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more…]

Sophia & Full of Grace: Beyoncé Channels Loren & Kelly for House of Deréon FW 10/11

By: Kelly Ahern, guest blogger

She is the epitome of class and sophistication; known for exceeding expectations and exuding professionalism [Read more…]

BRAND WARS: Lady GaGa versus Lady GaGa

Lady GaGa in "Alejandro" resembling the aura of Madonna's "Like a Prayer"

Back in April of 2009, when my blog was a little baby, two weeks old to be exact, I wrote a nifty little piece called Goo-goo for the Lady GaGa? outlining [Read more…]

{Bookworm Reviews} There Are No Short-Cuts. There Are No Excuses.

Image by Sasha H. Muradali. All Rights Reserved 2009.

By: Keira Gillett, guest blogger

That phrase jumped out at me while reading Be a Network Marketing Superstar by Mary Christensen with Wayne Christensen.

The book is a highly detailed, easy to understand, easy to read guide on direct sales marketing. Strong simple advice litters the pages as [Read more…]

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