Conflict of Pinterest: The Most Beautiful Country in the World

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What country do you deem to be the most beautiful in the world?  If you were to ask me, I would have to be bias and scream out SPAIN!

Pinterest is the new social media outlet that is literally taking over the world with pins and repins of visually appealing photographs on anything from DIY projects, to fashion, weddings, travel and more! [Read more...]

Jennifer Lopez: The Beautiful Disaster PR Powerhouse

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by Maria Lago; guest blogger

All eyes are on Jennifer Lopez right now!

We are watching her every move, from what she wears on American Idol, to her Gillette Venus commercials with her kids and back on with L’oreal.

Before she was announced as one of the new judges on American Idol last year opposite Steven Tyler and Randy Jackson we weren’t really hearing anything about her besides the random photos of her and husband Marc Anthony with their twins. [Read more...]

Magnum Ice Cream debuts in the US with Rachel Bilson & Karl Lagerfeld On Board

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Original Magnum Girl

by Maria Lago, guest blogger

Growing up in Spain I have been no stranger to Magnum Ice Cream.

It’s a favorite among a lot of classics in Europe and the one ice cream brand that always had an intense marketing presence internationally.

As a kid, I never realized, but as I got older I noticed the Magnum Ice Cream posters at the airports, pubs, malls and such were actually pretty racy and depicted quite a sexiness about them.

Even though it’s only ice cream, the campaigns have always been very sexual.

I suppose internationally that isn’t a problem [Read more...]

Gwyneth Paltrow: The New Face of Coach

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By: Maria Lago, guest blogger

There is no doubt that Gwyneth Paltrow is having a fantastic year!

Her appearance in the hit television show, Glee has put her on the map not only as the fabulous actress we’ve known for years, but now as a singer!

If you haven’t heard Gwyneth singing yet, you’ve clearly have been living under a rock. [Read more...]

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more...]

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