It began on February 13th, 2010, when Marc Jacobs launched a twitterÂ search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.
The job requirements? Be engaging.
The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly,Â an intern [Read more...]