{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more…]

The Fashion Fence: Luxury Brands and their Social Media Strategy

Lace Fence' Project by Dutch Design House Demakersvan; Courtesy of I. CordalÂ

By: Amanda Montgomery, guest blogger

When we were growing up and often fighting with our siblings then tattling on them immediately to start trouble your wise parents probably said,

“There are 2 sides to every story. Let me see what your brothers/sisters have to say.”

In a recent article for Forbes, journalist Lauren Indvik approached the story surrounding luxury brands (Jimmy Choo, Burberry, Marc Jacobs, etc) and what occurs when these labels attempt to incorporate social media into their marketing campaigns.

As it turns out, there are several sides to the story about whether social media will generate an increase in sales, and more importantly raise top-of-mind awareness for luxury brands. [Read more…]

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