By: Kelly Ahern, guest blogger
When you think of Jessica Simpson, what comes to mind? Daisy Duke, Nick Lachey or the controversial â€“yet hystericalâ€“ tuna versus chicken comment, perhaps? Needless to say she hasnâ€™t always been treated with the utmost respect; her reputation, lifestyle and image has consistently been mocked.
Naturally these preconceived notions and varying media criticisms leave many to believe that sheâ€™s nothing more than a pretty faceâ€”with her sweet southern charm and girl-next-door charisma; we tend to find it hard to believe that Jessica Simpson in fact is a branding powerhouse.
As she sits at the helm of a nearly $1 billion [Read more...]