Sports curses (The Sports Illustrated cover and Madden curse) are as infamous as the teams, players and games themselves.

It’s time for a new one to be added to the list, courtesy (inadvertently) via sporting goods company, Nike.

Pre-World Cup 2010 in South Africa, I wrote a piece called, “{ADbitious} Nike AD ‘Write the Future’ – Is it Rubbish?” which discussed the true value, if not celebrity of a celebrity-infested advertisement by Nike called “Write the Future.”

The television commercial was a huge hit with very few people critical about it. Some were dubbing it one of the best advertisements ever made. While others, like myself, criticized it for missing the mark on what makes the Beautiful Game so beautiful to begin with.

Now that the World Cup has come and gone, it is pretty safe to say that Nike’s “Write the Future,” was a big “Write the Fail.”

In its essence, [Read more...]