Part of Little Pink Book PR, LLC.
Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.
Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:
“Life is a collection of experiences. Let us be your guide.†[Read more...]
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At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.
This marks the Westin brand’s first new ad campaign to debut in more than five years.
[Read more...]
Don Draper
I love Don Draper.
No, not John Hamm (though he’s quite the looker), I love Don Draper.
He is this complex entity that has a handsome exterior laced with a lethal temper, dry wit, savvy wisdom and this keen ability to make the world work for him.
He’s the original AD man; he’s the quintessential of what makes the Mad Men.
About a week ago [Read more...]
It’s been awhile since I came across an advertisement that made my heart rate speed up, my ears perk with enthusiasm and my eyes fixate in wonderment.
Then I was watching Mad Men on AMC and a Johnnie Walker AD flashed on my telly-box. Salivating, like the little communications girlie I am, I had to see it again. [Read more...]
