{Rules of PR no.35} 5 Reasons Your Mailing Lists Suck

Amanda Seyfried as Karen Smith in 'Mean Girls.'

Have you ever attended a professional event as a member of the press, blogger, or writer of some kind and the means of communicating the event’s updates were sent to you via e-mail?

That’s all well and good, right? Except when the event was over, you found that some random public relations person had decided to throw you and your e-mail on to a new mailing list that covers ALL of their clients…because apparently they have like ESPN or something and assume you really want to write about all these random people.

As I said previously, oblivious mass e-mailing is wrong — well this offense is right up there with [Read more...]

Naked what? Paintball Who? & a Little Travel PR

By: Caitlin Murphy, guest blogger

Press or “FAM” trips are an important part of the travel public relations profession allowing journalists to fully experience a resort so they can write about it.

I romanticized this as a perk – I’ll get paid to go on vacation!

Now, don’t get me wrong – press trips are a blast, but during my first-ever press trip to the Caribbean, I learned a few things along the way…

The tickets were booked, the itinerary planned to a T [Read more...]

Related Posts Plugin for WordPress, Blogger...