** Disclosure: Sasha Muradali works for Proof Integrated Communications, a division of Burson-Marsteller, the public relations agency representing Avon for the 125th anniversary celebration. She was not personally compensated by Avon for attendance or for this post.**
Marketed as “the company for women,” sold in over 100 markets around the globe by over 6.5 million independent sales representatives and founded in 1886 in New York City, New York, Avon is the the world’s largest direct seller of consumer goods who is currently celebrating their 125th Anniversary on a massive, global tour.
For a company that sells four lipsticks every single second, where two out of five women across the world use their products, and who has donated over $800m to support their philanthropic pillars over the years, 125-years is not only a massive accomplishment but it speaks wonders about the female consumer.
Look at it this way, Avon had women selling products door-to-door, yes they call themselves the original “Social Network,” before the 19th Amendment was passed in 1919 in the United States guaranteeing women the right to vote.
The tour labeled as the “Avon BELIEVE World Tour,” is schedule to hit 16-major cities including New York City, London, Los Angeles, Chicago, Johannesburg, Moscow, Mexico City, SÃ£o Paulo, Buenos Aires, Shanghai, New Delhi, Dallas, Atlanta and Istanbul.
With the Mayor of New York, Michael Bloomberg, proclaiming [Read more...]