Starwood’s Luxury Collection Channels Emotional Approach to ADs

Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.

Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:

“Life is a collection of experiences. Let us be your guide.” [Read more...]

Bartle Bogle Hegarty Creates Wellness for Starwood’s Westin Hotels

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At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.

This marks the Westin brand’s first new ad campaign to debut in more than five years.
[Read more...]

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