MARKETING ANALYSIS: K’naan, Coca-Cola’s Genius & the Song That Took Over the World, Wavin’ Flag

A week before it’s release date on May 7, 2010, I had heard Shakira’s anthem of the 2010 FIFA World Cup in South Africa, “Waka Waka (It’s Time for Africa)” and I was obsessed.

I tweeted about it, I Facebooked it and I told everyone how I couldn’t stop singing it in my status on GChat. Around that time, a great PR connection named Casey, who happens to live (and is from) in South Africa, told me, while Shakira’s song was awesome, I was missing out.

“What? Why?” – I wanted to know.

“Because,” he told me, “we like ‘Wavin’ Flag.’”

It’s the anthem about ‘celebrating life‘ he had said; a people song.

Me? Social media and world music lover not knowing what this was? How? I am addicted to world news and culture.

Stunned and utterly confused, I went onto YouTube and my eyes opened to, what I now consider to be, one of the greatest songs I’ve [Read more...]

#MusicMonday World Cup 2010 Celebration Concert

Copyright © 2010 Sasha H. Muradali. All Rights Reserved.

Photo by Michelly Rall - Getty Images for Live Earth Events

Did you miss the FIFA World Cup Kick-off Celebration Concert at the Orlando Stadium on June 10, 2010 in Johannesburg, South Africa? Then you missed a great show. But no worries, you can check out the entire concert here.

In the meantime, check out [Read more...]

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