APPLE: The Agony, the Ecstasy, Steve Jobs and the Great “i”

By: Alice Bonasio, guest blogger

As the hundreds-strong queue developed outside of my local Apple shop in Bath, England, smug blue-shirted assistants looked on as the giant iconic logo of the world’s most popular brand glowed above them all.

I found myself staring into its soft white light, as it appeared to beckon me to a world of technological passion bordering on fanaticism.

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