Home Archives for integrated marketing campaigns

{iStyle} Armani’s Legacy Lends to a New Decade for Fashion Marketing

0

Girorgio Armani - Winter 2010/2011

By: Kelly Ahern, guest blogger

As we embark upon this bold New Year, many have been making predictions about what to expect from the fashion industry in 2011.

Although we’ve slowly seen possible styles emerge—from 70s glamour, biker-chic accessories and array of cropping, lace and tassel details—fashion trends go way beyond the actual textiles.

One of the most popular trends to take the fashion realm by storm this year was the ever-successful brand generated content strategy.

In [Read more...]

January 7, 2011

Gucci F/W 2010 Campaign: Desert Hot

2

By: Kelly Ahern, guest blogger

Any fashion admirer can tell you about Tom Ford’s dramatic transformation of the Gucci Group. His ability to turn the nearly bankrupt fashion house into a multi-billion dollar superpower in just years is not just incredible it is almost unfathomable. [Read more...]

September 10, 2010

Fashion Goes Viral with Integrated-Marketing Campaigns

0

By: Kelly Ahern, guest blogger

As summer nears its end the same thing is on every fashionista’s mind—a new wardrobe.

With the change of seasons comes the need to de-clutter one’s closet and make way for the freshest fall fashions. But what is it exactly that grabs our attention in this dire time of need?

One word: advertising.

It seems like the Fall 2010 season is [Read more...]

August 20, 2010

Sophia & Full of Grace: Beyoncé Channels Loren & Kelly for House of Deréon FW 10/11

0

By: Kelly Ahern, guest blogger

She is the epitome of class and sophistication; known for exceeding expectations and exuding professionalism [Read more...]

August 19, 2010

{iStyle} A|X Goes 3-Dimensional with “2020/Speed Style”

0

By: Kelly Ahern, guest blogger

This fall admirers of both fashion and technology can join together to bask in the beauty of 3D.

The month of August marks the release of Armani Exchange’s marketing campaign for its Fall 2010 line, which coincidentally will treat the industry, and consumers, to a compilation of integrated three-dimensional advertisements.

The campaign, “2020/Speed Style”, will include a series of color images that will be showcased in major national media—print, outdoor ads, and naturally, online.

The “in-book” media campaign [Read more...]

August 13, 2010

What If We Pitched The Newspaper?

5

By readerwalker via Flickr.

By: John Sternal, guest blogger

Let me open up this guest blog post by quickly saying this is not about discussing whether social media is better than traditional media. Like thousands of other PR professionals out there, I’m growing tired of that conversation. So let’s just not even go there.

Ok, with that out of the way, let me tell you [Read more...]

Related Posts Plugin for WordPress, Blogger...

August 5, 2009