MEN REJOICE: Hooters Hooky Day, NCAA and St. Patty’s Debauchery

If you’re looking for an excuse to play hooky from work to welcome the start of the 2011 NCAA tournament, look no further because chicken wings and boobies franchise, Hooters, has you covered.

Register with them and get a doctor’s note to take in to work for a day (or two) after/for/of play.

Yes, you heard correctly, March 17 and 18 have been declared National Hooky [Read more...]

{ADbitious} Top ADs of the 2000s

ADweekMedia has put together their voting booth for the awards in advertising for the decade. Crazy, isn’t it? 2010 is almost upon us.

Below is a list and the adverts for their top choices in commercial advertising.

Is there anyone you think that is missing? I’ve already voted and I’ll tell you which advert really stood out to me above the rest in my personal opinion:- The Dove “Evolution” advert by Ogilvy & Mather.

Why?

Because I think, that this was something that needed to be said. I even blogged about it back in August 2009. So while, I’ve always had a soft spot for the Guinness campaigns (the surfer and the water horses — my favorite ever) as well as the “Keep Walking” campaign from Johnnie Walker and Smirnoff’s “Tea Partay” cracked me up for days I chose based on a personal thing.

Even so, Budweiser (frogs) and Cadbury (gorilla – wow) made me smile, Will.IAm’s “Yes We Can” for Obama gave me chills, Levi’s (dramatic classical music with jeans, love it!) and Geico (cavemen and Martin the Gecko) were awesome, but Dove’s “Evolution” was the top for me.

This is the official list below [Read more...]

{ADbitious} Lovely Day for A Guinness x2

Alright, so while, I’ve been obsessing over the Coca-Cola advertisements for years, and lately, I’ve been compulsively blogging about the Johnnie Walker ADs, you wouldn’t have guessed that my favourite brand for advertisements is….Guinness!

Yes sirs and ma’ams, tis’ the truth.

Below are two of my favourite ADs they’ve ever created for television.

The surfer:-

I love the horses. Period. [Read more...]

PR WIN: Guinness Launches ‘Pub Finder’ iPhone app for 250th Birthday

Copyright GUINNESS © 2009

Back in April, we told you about GUINNESS launching a special edition stout for their 250th birthday. Then July rolled around and we saw how ABSOLUT revved up the competition for alcoholmania with Drinkspiration, “mobile technology with GPS, Twitter and Facebook.”

Well, guess what? Now GUINNESS has one too!

That’s right, GUINNESS , [Read more...]

Ltd. Edition Stout to Commemorate Guinness’s 250th Birthday

The Gravity Bar in the Guinness Brewery in Dublin, Ireland. Photo by J. Griffin Stewart. All Rights Reserved 2009.

Brewed as it has been for the past 250-years, April 24, brings the release of a limited edition stout by Guinness.
Made available in the United States on a 6-month run, this is the first new Guinness draught since 1966, when Guinness was first introduced to the American market.
Retailing in price between $7.99-8.49, depending on location, the new draught will also be in available in kegs.
Unlike the traditional Guinness draught, the limited edition is carbonated and not nitrogenated. This results in a near white frothy stout beer of larger bubble size, as opposed to the typical milky-coffee froth.
According to Diageo, the worldwide distributor of Guinness, one is to expect a ‘crisp,’ ‘lively,’ and ‘refreshing’ rush of delectable delight into their mouths.
Guinness was created in 1759 by Arthur Guinness and is currently housed in its original home in Dublin, Ireland at the St. James’s Gate brewery.
Over 10 million glasses of Guinness have been poured since its conception, and it is currently the best-selling, not to mention most popular, stout in the world.
There is a recession running rampant around the globe right now, and while, I personally would root for Guinness, infamous for also producing some of the best advertisements in the world, I’m not quite sure the American beer-drinking market is ready to spend an extra few bucks on an imported beer, when they can achieve Happy Hour on a domestic brand.
That being said, traditional Guinness drinkers coax and do not guzzle their stout, so there still some hope that the limited edition brew will fly with ease.
Guinness is available in over 100 countries and brewed in over 40, but do you think that statistic will help this campaign be successful? Even in a time of recession?

Happy Weekend! xx.

Sasha Muradali runs the Little Pink Book.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

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