Home Archives for Gerrard

{ADbitious} ESPN and the AMAZING World Cup Murals

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Click to Enlarge, Magnify on Picasa.

When ESPN decided to go all-out, full-out for the 2010 FIFA World Cup in South Africa, they designed a unique and truly artistic advertising campaign with the help of  the American-based Wieden + Kennedy (New York) who enlisted the talents of AM I Collective Studios in Cape Town, South Africa.

Their promotional efforts include 33 original pieces of artwork each representing one of the participating nations and one general World Cup piece.

The look and feel of the pieces are a mirror the hand-painted signage and [Read more...]

June 23, 2010

Social Media and ADIDAS: The Quest

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The final chapter has begun. At the 2010 FIFA World Cup â„¢, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory?

Sport, social media and football joined forces for ADIDAS in “The Quest.” It’s the culmination of the “Every Team Needs” graphic-novel featuring Zinedine Zidane, Lionel Messi (“The Spark”), Steven Gerrard (“The Powerhouse”), Kaka (“The Maestro”) and Xavi (“The General”), amongst others.

Perfectly timed before the FIFA World Cup in South Africa and integrated fully into social media, “The Quest” takes international football to a whole new [Read more...]

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June 17, 2010