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By: Alice Bonasio, guest blogger
With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.
But what are the secrets of making it work for you?
We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.
Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.
In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more...]
